Tip Tuesday: 9 Intelligent Ways Every REALTOR® Should be Using Google

12th August, 2010

Google truly has some fantastic (and FREE applications what can enhance any agent or broker’s business.)

Here are my top 9 favorite Google products for real estate agents:

Google Maps

Google offers a free service that lets you make your listings easier for home-buyers and real estate agents to find when they look for properties on Google.com.

Submit listings to Google

By providing your real estate listings to Google, you will broaden your distribution and receive free traffic and leads through natural search results on Google properties. Real estate search results will be displayed on Google Maps, allowing users to immediately zero in on the neighborhoods most attractive to them.

Google Maps API

You can also place interactive maps on your own website using the Google Maps API. Display your listings on detailed maps and satellite imagery and give your users a visual, intuitive way to find the property that is right for them. Also, use the Google Maps API to show the location of your office and provide directions to your door.

Google Earth

Give your agents and clients the power of 3D satellite imagery with Google Earth Pro. Exceeding 200 million downloads, Google Earth has redefined the way people interact with real estate and property information. Publish your listings in Google Earth’s KML data format to expose them to a new, sophisticated audience. Also, give your company the ability to research and present property information overlaid with school districts, parks, roads and business listings.

List your business on Google Places

Over one-third of people looking for real estate information on Google are searching for agents or brokers. You want your name and address to be displayed when they search. Google Places gives real estate professionals an easy way to submit business listings. Submit multiple locations with a data file and conveniently manage and control listings.